Many people suspect that email marketing help them make money more easily and acquire new customers. Many have no idea how to implement it in their own business. They do not know what it actually email marketing. How to do it. Then there are those who also started and ended quickly, with the mistaken belief that email marketing is not for them. If you are among them, then this article is for you.
When people start, often repeated two basic mistakes in email marketing:
Only the sales emails
Bombard your prospects Only offers nonstop type: Buy our new product! Take advantage of a 30% share and below. This is sudden death. Why? We are all just people, I, you, they, too, your customers. When someone sends only offer to you from buying it, as you work? Begins you get on your nerves? Many of us certainly are. Do you wonder that people in your sales emails responding? Thus liked to behave especially owners eShop, but not only those.
Then their customers start to ignore emails. They will find that other than sales reports are forthcoming. If they just do not want to buy, such as e-mails to them have no added value. Quickly they begin to bother them and it is possible that the unsubscribe emails. So, the fault is not in email marketing. The problem is that you can not always push ahead. Hoping to convince people to buy in this way and they will trust you.
Only advisory emails
A friend of mine, Dusan Daniel remembers how the once finally resolved to start sending emails to people. He was satisfied that he had started. It’s a little problem. He found that nothing much has changed. This does not visibly felt for his wallet. Why? Because, on the contrary, forgot to sell. Always send emails only advisory. Forget those sales.
Even he had no reason to expect that this will sell more. In fact, people did not offer anything. Still, he came out in time. Just then, it began to reverberate month on average 5 times as many potential customers as before. So that’s how it Project the now into your email marketing. To make your email marketing to work, it is necessary that you people read, as in the case of television that her people have a reason to watch. Inserted into broadcasting programs that appeal to us.
So you also need to bring people content (articles) that they will be interested. Also, where do you advise them and help them.
On the other hand, as a television, and you can bring them sometimes and some offer. Draw attention to the fact that you can help them even more. For example, through new products or bargains, or course. But all this must be a certain harmony. You have to make balanced and deliberately. But definitely remember and sell. Who is afraid, let him not go into the woods Forget the worries. You might be hampered by fear or worry and start sending sales emails. Do you think it importance embarrassing? You are wrong!
On the contrary. People who read your articles trust. They regard you as knowledgeable in your field. Otherwise they would not read your articles. Advisory bodies you have gained their trust. Prefer to buy from you than from someone you trust. But only if that is what you offer in time you learn from.
As a good email marketing?
1) First of all it is necessary to retain the attention of potential customers. Translated into human language, this means sending emails to him on topics that interested him and really deserve his attention.
2) It is necessary to know who is the man that I want to get attention. The live, what interests him.
Maybe you think it is insignificant, but it is not. Why? Because if you are on your potential customers know as much as possible, you will know what topics are close to him, then you will know what to write for him. If in fact you have to be clear, you’ll know what to focus your consulting emails.
What customers are listening?
When you meet with your customers, you write your questions to put to you.
When you manage your Facebook fan page, ask them to be on their needs and interests, learn as much as possible. Watch various Internet forums, where they are staying to learn, nothing to talk about. It advanced, and use Google AdWords. It’s been a higher level, which will give a clear answer as to what keywords your customers are searching for. And exactly what are the topics for your articles. These are the problems, the questions that your customers are looking for solutions.
When they will advise and assist in these matters, will be happy to read your emails. I will not even to enjoy. Between consultancy enamels you enjoy reading and that sales email that they send. Which is important not only for e-mail marketing, but in any marketing? Customers of your communications, in this case the email must know how to benefit from what we offer them will have.
What they get, what problem it solves them where to move them. To consider when writing an email always remember.
How to introduce email marketing into business
We have already mentioned how artfully it makes television. But she has to still other tricks. During the various talk shows or talk shows, for example, in a program by Adele Banášová, products are placed. So nothing extremely disturbing, that would upset us, but something just inadvertently noticed. For example, Coca Cola, Budiský, or other known mineral water on the table presenter and her guests. You’re sure you’d ever noticed. We can also inspire. We do not need to send an advisory and other sales email. TV also does not send a “clean movies” and then “clean ads”. We can do the counseling email at the end put a link to a link where they can sign up for training or buy your new product. That’s how I do it, too. The only condition is that it has what we offer at the end, related to the topic of advisory bodies for which they are in fact the email said.
And then, of course there should be your contact information at the end of the email. Website address what is actually your shop, where customers want to direct. On how to have your email look like and how to easily create, how often you send, you will learn in the next article.
Why email marketing?
Email marketing is without a doubt the most effective marketing tool, which now exist in the world. Thanks to him, we can optimize all your work and in a short time to reach thousands of its customers.
We can build a brand, to maintain relationships with customers, but at the same time to sell. The question is whether it can properly set up and use. An essential part email marketing is to find a balance between consulting and sales emails.
Because I can only work as a brother and sister, not separately. This means that if we start only advise and we also sell, we will not far from what we could. Conversely, if we only sell, we can harm them. I believe that this article has helped you understand the basic principle of email marketing. Maybe even he reveals why it did not work for you yet. On the other valuable and practical advice you can enjoy in the next, we upcoming article.